C3 Presents and Live Nation partnered with Someoddpilot to create a new Lollapalooza brand identity. The goal was to have a fresh take that would amplify a wide range of genres and welcome a diverse audience. Taking inspiration from the ‘90s, scanned paper textures and zine-like elements are used across the design system. There are also silhouettes of Chicago to create patterns and collages that celebrate its roots in the city.

As the Motion Designer, I wanted to keep the zine-like ✂️ feel in the movement. I imagined if I had paper cutouts of each layer, how would I play with them? How would they be introduced to the scene? My goal was to create a motion system for the Lollapalooza team to mix and match stop-motion like elements with smooth, dynamic motion that would create a balance of old and new.

These abstract elements were introduced to add more playful textures. The movement is smooth and polished, and they are continuously looping. This approach added a more modern and digital aspect 🌐 to represent the longevity and future of Lollapalooza.